MADE IN AUSTRALIA. BEHIND THE MAC.Role: Creative Lead, Senior Copywriter
Client: Apple (In House Sydney)
We created a hyperlocal expression of Apple’s global Behind the Mac platform. Our integrated media campaign celebrated diverse Australian creators making world-class work all over Australia on Mac.
Youtube hero film feat Mulka Project
Apple.com bespoke webpage
Curating local creators including Phoebe Paradise, Hayden Cox and the Mulka Project
Integrated storytelling across web, social and retail channels
Apple store video wall
Retail
Screensaver
Retail easel