XQ: the super school projectAgency: Media Arts Lab Los Angeles
Client: XQ America
Role: Creative Director, Senior Copywriter
The Super School Project, backed by $100 million, aims to revolutionise high school education in America. XQ launched a year-long competition, rallying students, educators, leaders, and innovators to reimagine the American high school experience. We were tasked with promoting the project from launch to legacy. Ten winners were awarded $10 million each to advance their school designs. Led by Russlynn Ali and Laurene Powell Jobs, with influential board members like Geoffrey Canada, Marc Ecko, Michael Klein, and Yo-Yo Ma, XQ is driving transformative change in education.
Content series celebrating grassroots educational activism.
Super School Bus Tour
The bus visited cities across the US, promoting the XQ mission. It featured an interactive iPad wall, voice recording booth, solar panels and exterior illustration design by Craig & Karl.
xqsuperschool.org
The website was a key source of knowledge and inspiration for school designers and stakeholders
XQ values print campaign
School design winners announced